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Finance Department

Your Own Dedicated Finance Department

Perhaps you’re a start up that needs to focus on what you’re good at whilst building credibility in the eyes of your customers and suppliers as quickly as possible. If so, you want know that the financial side of the business is running smoothly and any issues are identified (and resolved) quickly.

Alternatively, your company may have successfully overcome the early hurdles and is now growing quickly. You are now more familiar with what your customers want. As a result, revenues and customers are increasing with many new opportunities now open to you.

You may be trying to increase your range of products or services, heavily invest in new and improved staff, technology and marketing initiatives in order to drive growth in new markets and distribution channels.

Whatever your current stage of development, many high growth companies face similar issues. These are likely to include encountering increasing competition, a need for better processes to deal with the higher volume of customers, the need for increased access to cash to finance the next round of growth, and a need for quality talent to deal with the influx of business.

The Office, Metric

How we can help your company

Financial expertise

Have financial expertise at Board meetings

We understand that many high growth companies have considerable commercial expertise and technical knowledge but perhaps do not have a financial background. Such companies often find it helpful to have a financial expert attending Board meetings and to talk through the financial data and the implications this may have for the business.


Establish credibility

We recognise that start-ups find it very difficult to earn the trust of finance providers, customers and suppliers. By having a well respected firm of accountants on board from day one, we can help you to build the credibility that all businesses crave as quickly as possible.

Cost efficiency

Reduce overheads

Many companies do not need a full time Finance Director and supporting team. We can provide the financial support that you need, at all levels, to ensure you meet your objectives in a cost efficient way.

Safe hands

Know your numbers

We know how difficult it can be to juggle all the different pressures on your time. We can help to relieve the burden and give you confidence that your finances are in safe hands.

Decision making

Improve decision making

We can provide regular management information so that you see the demands that are likely to be placed on the business’ finances and other resources.

Free your time

Reduce your time burden

We can manage the financial aspects of the business, to free up management’s time to focus on customers’ needs and product development.


Understand your weak points

We can analyse your business operations, management and competitive advantages to help you assess the worth of your business.

Maximise value

Improve the value of your business

We can guide you through the necessary actions you can take to maximise the value that a potential buyer is willing to pay. Sometimes subtle changes can make a huge difference to how the business is perceived by outsiders.

Accountancy services that can help you and your company include:

  • Bookkeeping
  • Management reporting
  • Payroll services
  • Pensions services
  • VAT return preparation
  • Personal self assessment tax return preparation

What our Clients say

John Maltman, CEO E Fundamentals HIGH RES

John Maltman, CEO

“It was a good day for our business when we found Metric.

They have given us extraordinary support in many areas – everything from great bookkeeping to strategic advice.”

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Read how we helped a B2B technology business raise a 'Series A' equity round & increase headcount tenfold (click to open)

When John Maltman, CEO of the E Fundamentals’ Group, first met Metric, his business and its underlying software product were in their infancy. The software was still being developed and the business was pre-revenue. The Company’s investor base consisted of a small group who had been with the Company since it was formed.

John recognised that, whilst he had already formed a very experienced Board of Directors, given the business’ growth plans, he needed financial advice to strengthen the team. John engaged Metric to undertake the role of part-time CFO as well as the services more traditionally associated with a chartered accountancy firm, such as bookkeeping, management accounts, payroll, as well as financial statements and tax return preparation.

As John explained, “It was a good day for our business when we found Metric. They have given us extraordinary support in many areas – everything from great bookkeeping to strategic advice.”

Over the years, as the business has grown and developed, it has faced new challenges which Metric has helped to address:

  1. R&D tax credit claims. Metric was able to assist E Fundamentals make substantial R&D tax credit claims, allowing the business to recover a significant proportion of its software development cash outlay. This was particularly valuable to John: “Metric helped us manage from day one to make good use of R&D tax credits as we built our first service, so that we submitted promptly and accurately.”
  2. Forecasting and modelling. The Board needed detailed P&L and cashflow budgets and forecasts in order understand the financial implications of its strategy and to be able to gain the confidence of potential investors.
  3. Assisting investors. It’s important to be able to satisfactorily meet the needs of investors, whether that be to drill down into specific areas of concern or to help them to utilise tax incentive schemes such as SEIS, EIS and VCT.
  4. Grants. Metric supported the applications to different grant-providing bodies. Grants have proved to be a very attractive source of additional funding.
  5. Group restructuring. As the business has grown and needs have developed, it was necessary for the business to undertake a hive down and transfer intellectual property within the newly formed group. Metric was heavily involved in this restructuring, working with lawyers to achieve an outcome that worked for the business and investors alike.
  6. Part time CFO. Having a representative at the Board that is able to “own” the financials is very helpful at Board meetings, so that decisions may be reached based on facts, rather than assumptions. What’s more, we’ve been able to help John to start building an in-house finance function by interviewing and recommending the appointment of a Financial Controller when this became right for the business.

The Group now looks remarkably different to when Metric first met John. The headcount has increased tenfold, the Group is now working with household brands and the company has become a group with international plans and two offices.

When asked what advice he would share with companies that are, for example, two years behind E Fundamentals on the life cycle, John’s advice is simple: “Hire Metric”.

What does it cost and what’s involved?

We provide a tailored service to meet your needs for a fee that is always fixed and agreed in advance.

As you’d expect, the work involved varies from company to company as the complexity and volume of transactions can differ significantly.

What’s more, some clients are well placed to undertake some of the work themselves “in-house” whilst others prefer to ask an accountant to take care of the finances, so that they can concentrate on the core business.

Whichever approach works best for your company, we’re able to assist, working with management to provide a seamless service.

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What makes us different

We share your ethos

For many, the tech startup scene is about lifestyle choice and purpose. We feel the same way.

Involved in the disruptive community

We actively seek to interact and learn from the disruptive community in order to improve the ways in which we help.

Value for money

We strive to provide quality advice which is good value for money and on fair payment terms.

Our strong professional network

Because we are specialists, we have developed strong relationships with a range of key players in our sector.

Ready to get in touch?

Katrine and James, Metric

Unlike many accountancy firms, we have the specialist knowledge and experience to provide the tailored advice that your company needs.

We’re confident that our experience of helping Award Winning companies will ensure that you eliminate much of the pain – and costs – associated with operating your technology or high growth company.

In order to find out more and to book your free 45 minute consultation, contact us on 0203 542 4990 or get in touch via our contact us page.